When you hire someone in a commercial role, what aptitude tests do you carry out? Does it include an examination of their writing skills?...

Are you looking to invest in a health & safety management software package to support improved workplace safety? Excellent idea, as too...

We are delighted to announce that Elite Live-In Care has selected Goldcat to assist in the upcoming launch of its new website. Elite is...

The news that Thornton’s will this year close its entire estate of shops is undoubtedly another blow to the High Street but let’s be...

The article below has been circulated widely and reproduced in a number of engineering trade journals. An Operations Director for a...

Business-to business telemarketing is tough, there's no doubt about it. The thing you realise very early in that job is, even if you are...

One of the key differentiators for any business is when it clearly conveys and demonstrates expertise. The more secure a prospect feels...

It is important to know what your customers think of you. Feedback enables you to celebrate and reward those aspects of your service that...

In marketing communications, a vitally important factor is Tone Of Voice. The optimum TOV is established by cross-referencing a variety...

A few years back, an exasperated industrial software Sales Manager was talking to me about one of his Business Development staff. "This...